Utilizing Digital Tracking for In-Person Training
You’ve started an in-person training program and it’s going great. You’re bringing in customers and potential customers who all use or sell your product, and they’re walking away with a better understanding of its proper use and all its available features. But there’s one difficulty—how do you follow up with all of these learners after?
One method you can use to keep up with in-person learners after the fact is to incorporate a digital training program alongside your in-person one. This allows you to do several things:
Opportunity #1: Track Participation
Instead of relying on a manual head count, have learners check in digitally or scan a QR code—some softwares, like BlueVolt, offer a QR code that ties to course enrollment activity. This will allow you to not only track numbers more easily, but to gather data like emails, number of events attended, et cetera.
This has a follow-up benefit: you can now add all of these learners into your CRM for future follow-up regarding training, events, product releases, and more.
Opportunity #2: Quiz Leaners
Instead of trying to keep track of a loose stack of paper quizzes (and then having to manually review, grade, and input results), offer a virtual quiz for learners. With results all in the same place, it’s easy to review learners are absorbing and what’s not getting through.
Opportunity #3: Keep the Training Going!
If learners are traveling for an in-person training event, you’re unlikely to be able to follow up with them in person quickly. However, by offering digital training afterwards, you allow the learners to review and retain what they learnt at your event, as well as to learn and build on that information.
Studies show that spaced repetition, a learning technique where learners review information at increasingly spaced intervals, results in 80% higher retention than trying to cram all the information at once.
Conclusion
In-person training is great for relationship building, as well as for training on interactive products. To build on those benefits, take advantage of digital training to fully maximize your training potential.
