Strengthening Buying Group Relationships: A Radians Case Study

Challenge

Radians, a leading PPE manufacturer, needed to scale and streamline content distribution as they continued to grow.

Solution

By building their own BlueVolt-powered University, Radians scaled course sharing, saved administrative time, and strengthened relationships with buying groups.

Story

Radians, a Tennessee-based industrial PPE manufacturer, has been in business for over 25 years. As a company based around continuous innovation, keeping customers and buying groups in the know is crucial.

According to Director of Marketing Billy Wilson, the company started providing their online training externally on a small scale, sharing courses through the BlueVolt Publisher Program to several key buying groups.

As they expanded and experienced a higher demand for courses, they needed to scale. Transitioning to a full university was seamless, thanks to BlueVolt’s implementations team, enabling them to quickly and efficiently expand their reach to more partners.

“It made too much sense for us,” Wilson said. “The Sharing Center is fantastic.”

Results

With the launch of the full University, Radians saw dramatic results:

• Scaled training: from 1,000 course seats annually to over 6,000
• Simplified sharing: one central location for all their courses
• Streamlined reporting: clear, real-time data on learner engagement
• Increased reach: sharing with over three times as many partners

It also improved their relationship with buying groups: Wilson described how they’re able to use BlueVolt in their marketing efforts by attaching new product courses to buying group highlight emails.

“If there’s an upcoming e-mail, we can say we’d like to include this course, and they’ll promote that course to their customers on our behalf,” Wilson said.

“Those are the relationships that we’ve really been able to grow with BlueVolt. The Sharing Center and being connected makes it a lot easier.”

Radians now also uses the platform for customers outside of their buying groups.

“Instead of doing that in a different environment, we’re able to offer that through Radians University,” Wilson said.

He added that they also use it to maintain internal training, using the Groups feature to manage access.

“When we do big webinars with our internal sales team for a product launch, we’ll tuck those off to the side in a category that’s only accessible by internal employees,” Wilson said. “So that’s a nice way the system works, to be able to segment and decide who gets to watch what content.”

Conclusion

Radians leveraged BlueVolt’s platform to transform their training strategy—scaling content distribution, improving engagement, and strengthening partnerships. Their private university now serves as a central hub for buying groups, customers, and internal teams, driving efficiency and growth.

“It’s doing exactly what we needed to do, which is get our great content out to buying groups super seamlessly and get reporting on it,” Wilson said.

To learn more about how you can leverage training content to improve buying group relationships, contact us today!

Published by:
Jaime Fields